TrUe Identity

TrUe Identity is a socially conscious apparel brand. We donate 50% of our profits to our partner non-profit organizations. You can learn more about our non-profit partners below. Our goal is simple. We want to change as many lives as possible while clothing people with positive messages that reinforce the fact that we were all Made For Greatness!

Our Featured Non-Profit Partners

Amani Community Services

Amani Community Services is a culturally specific domestic violence and sexual assault agency. Our staff provides counseling, outreach services, personal advocacy, legal advocacy, children’s programming and information and referrals. Learn more about Amani by visiting their website at:

What Is Human Trafficking?

TrUe Identity Is On a Mission to Help End Human Trafficking!